Schedule & Readings

Week1 (Jan 18 & 20): Introduction and definitions

Jan 18: Introduction: The media society

Jan 20: The syllabus

No section meeting this week

Required readings

  1. Svoboda, E. (2015, January 15). How stories change hearts and brains. Aeon Magazine. Retrieved from http://aeon.co/magazine/psychology/once-upon-a-time-how-stories-change-hearts-and-brains
  2. Orwell, G. (1946). Why I write. Retrieved from http://orwell.ru/library/essays/wiw/english/e_wiw
  3. Shirky, C. (2014, September 9). Why I Just Asked My Students To Put Their Laptops Away. Retrieved from https://medium.com/@cshirky/why-i-just-asked-my-students-to-put-their-laptops-away-7f5f7c50f368

further readings

 

Week 2 (Jan 23-27): History, people and structure of journalism

Jan 23: Information in democracy

Jan 25: History of journalism

Jan 27: People and structure of journalism

No speeches, discussion, or research reports this week

DUE: in section: Short writing #1

Required readings

  1. Schudson, M. (2008). News and democratic society: Past, present and future. Why democracies need an unlovable press. Cambridge: Polity. Retrieved from http://www.iasc-culture.org/eNews/2009_10/Schudson_LO.pdf
  2. Hallin, D. C. (1992). The passing of the “High Modernism” of American journalism. Journal or Communication, 42(3), 14-25.
  3. National Public Radio. (2012). This is NPR. And these are the standards of our journalism. Retrieved from http://ethics.npr.org/

further readings

 

Week 3 (Jan 30 – Feb 3): Norms and ethics of journalism

Jan 30: Journalistic principles & practices

Feb 1: Major debates in American journalism; talk about Essay 1

Feb 3: Guest Speaker: Lucas Graves

Prepared speeches: 1, 2; Response speeches: 5, 6

Discussion: 7, 8; Research reports: 13, 14

Quiz #1

Required readings

  1. Graham, D. A. (2017, January 11). The trouble with publishing the Trump dossier. Retrieved from https://www.theatlantic.com/politics/archive/2017/01/why-did-buzzfeed-publish-the-trump-dossier/512771/
  2. Ingram, M. (2017, January 12). Here’s why BuzzFeed was right to publish those Trump documents. Retrieved from http://fortune.com/2017/01/11/buzzfeed-trump-russia/
  3. Kovach, B. & Rosenstiel, T. (2001). Journalism of verification and independence from faction. The elements of Journalism: What newspeople should know and the public should expect, Chapter 4 & 5. New York: Three Rivers Press.

further readings

 

Week 4 (Feb 6-10): Major issues in journalism: ownership, politics, international journalism

Feb 6: Ownership and regulation; economics of the news industry

Feb 8: Political reporting, War reporting

Feb 10: Guest speaker: Lindsay Palmer

Prepared speeches: 3, 4; Response speeches: 7, 8

Discussion: 9, 10; Research reports: 15, 16

DUE: by 5pm Thursday (Feb 9): Short writing #2

Required readings

  1. Postman, N. (1985). Media as epistemology. Amusing ourselves to death. Chapter 2. New York: Penguin Books.
  2. Caesar, E. (2014, August 22). Shooting the messengers. GQ. Retrieved from http://www.gq-magazine.co.uk/comment/articles/2013-07/09/war-reporting
  3. Baker, R. (1997). The squeeze. Columbia Journalism Review. Retrieved from http://www.russbaker.com/archives/CJR%20-%20The%20Squeeze.htm

further readings

 

Week 5 (Feb 13-17): Journalism in the 21st century

Feb 13: Political communication

Feb 15: Of clickbait and digital

Feb 17: Guest speaker: Michael Wagner

Prepared speeches: 5, 6; Response speeches: 9, 10

Discussion: 11, 12; Research reports: 17, 18

Quiz #2

Required readings

  1. Hermann, J. (2016, August 24). Inside Facebook’s totally insane, unintentionally gigantic hyperpartisan political machine. Retrieved from https://www.nytimes.com/2016/08/28/magazine/inside-facebooks-totally-insane-unintentionally-gigantic-hyperpartisan-political-media-machine.html
  2. Marwick, A. E. (n.d.) Are there limits to online free speech? Retrieved from https://points.datasociety.net/are-there-limits-to-online-free-speech-14dbb7069aec#.q3yfdbje6
  3. The Year in News (n.d.). Retrieved from https://medium.com/echelon-indicators/the-year-in-news-2016-41f876d4c618#.i1jxcwdb0

further readings

 

Week 6 (Feb 20 – 24): Information literacy

Feb 20: Information literacy

Feb 22: Guest speaker: Yamiche Alcindor

Feb 24: Exam review

No speeches, discussion, or research reports this week

Sections WILL meet (please bring a 1-page outline of your essay to the section meeting and be ready to talk about the core argument and core pieces of evidence for your essay)

DUE: by 5pm on Friday: 1st draft of Essay 1 

Required readings

  1. Boyd, D. (n.d.). Did media literacy backfire? Retrieved from https://points.datasociety.net/did-media-literacy-backfire-7418c084d88d#.1d0wn8g9h
  2. Lepore, J. (2016, March 21). After the fact. New Yorker. Retrieved from http://www.newyorker.com/magazine/2016/03/21/the-internet-of-us-and-the-end-of-facts
  3. Nyhan, B. & Reifler, J. (2010). When corrections fail: The persistence of political misperceptions. Political Behavior, 32, 303-330
  4. Sydell, L. (2016, November 23). We tracked down a fake-news creator in the suburbs. Here is what we learned. Retrieved from http://www.npr.org/sections/alltechconsidered/2016/11/23/503146770/npr-finds-the-head-of-a-covert-fake-news-operation-in-the-suburbs
  5. Silverman, C. (2016, November 16). This analysis shows how fake election news stories outperformed real news on Facebook. Retrieved from https://www.buzzfeed.com/craigsilverman/viral-fake-election-news-outperformed-real-news-on-facebook?utm_term=.atJnze4VR#.dxYB7nLp6

further readings

 

Week 7 (Feb 27 – March 3): Exam 1

Feb 27: Exam 1

March 1: No class: extra office hours for work on essays

March 3: Guest speaker: Hernando Rojas

No speeches, discussion, or research report this week

Sections WILL meet for peer reviews of papers

DUE: by section: peer review of Essay 1

 

Week 8 (March 6 – 10): Strategic communication

March 6: Early advertising and PR

March 8: Targeting and messaging

March 10: Media in advertising

Prepared speeches: 7, 8; Response speeches: 11, 12

Discussion: 13, 14; Research reports: 1, 2

DUE: by 5pm on Friday: Final draft of Essay 1 

Required Readings

  1. Bernays, E. (1928). Organizing chaos and The new propagandists. History is a weapon: Chapter 1 & 3. Retrieved from http://www.historyisaweapon.org/defcon1/bernprop.html
  2. Moriarty, S., Mitchell, N., & Wells, W. (2011). Advertising: Principles and practice, 9th Ed., Upper Sadler River, NJ: Prentice Hall. Chapter 1.
  3. The Economist (2015). A brand new game. Retrieved from http://www.economist.com/news/business/21662543-people-spend-more-time-social-media-advertisers-are-following-them-brand-new-game
  4. (Watch online) BBR Channel. (2012, Sept 12). So what is ‘integrated advertising’? Available at http://www.youtube.com/watch?feature=player_embedded&v=QPr0iRKQ7IM
  5. (Watch online). BBR Channel. (2011, June 2). Decode Jay-Z case study. Available at http://www.youtube.com/watch?v=XNic4wf8AYg&list=PLsjE2CxBHbVoF-50Ry-nJzQeA-6Kt3Zvg

further readings

 

Week 9 (March 13-17): Strategic communication

March 13: Branding; talk about essay #2

March 15: Crisis communications and PR

March 17: Guest speaker: Lew Friedland

Prepared speeches: 9, 10; Response speeches: 13, 14

Discussion: 15, 16; Research reports: 3, 4

DUE: by section: Short writing #3

Required Readings

  1. Holt, D. B. (2006). Jack Daniel’s America. Journal of Consumer Culture, 6(3), 355-377.
  2. Thurlow, C., & Jaworski, A. (2006). The alchemy of the upwardly mobile: Symbolic capital and the stylization of elites in frequent-flyer programs. Discourse & Society, 17(1), 99-135.

further readings

 

Week 10 (March 20-24): SPRING BREAK

 

 

Week 11 (March 27 – 31): Strategic communication in the public square

March 27: Polling; power mapping; lobbying

March 29: Ethics of strategic communication; Critiques of strategic communication & consumer culture

March 31: Guest speaker: Young Mie Kim 

Prepared speeches: 11, 12; Response speeches: 15, 16

Discussion: 17, 18; Research reports: 5, 6

Quiz #3

Required readings

  1. Schor, J. B. (2010). The principles of plenitude. Plenitude: The new economics of true wealth. New York: Penguin Press.
  2. Holt, D. B. (2014). Why the sustainable economy movement hasn’t scaled. In J. Schor & C. Thompson (Eds.), Sustainable lifestyles and quest for plenitude. Yale University Press.
  3. (Watch online) Tim Wu at google on Attention Merchants. https://www.youtube.com/watch?v=tmR7tzrA28k 

further readings

 

Week 12 (April 3 – 7): Studying media in society

April 3: The study of media effects: Part 1

April 5: Guest speaker: Karyn Riddle

April 7: The study of media effects: Part 2

Prepared speeches: 13, 14; Response speeches: 17, 18

Discussion: 1, 2; Research reports: 7, 8

DUE: by section: Short writing #4

Required readings

  1. Lippmann, W. (1922). Chapter1: The world outside and the pictures in our heads. Public Opinion, 1-32. New York: Harcourt. Online version is available at http://xroads.virginia.edu/~hyper/Lippman/ch01.html
  2. Entman, R. M. (1991). Symposium framing U.S. coverage of international news: Contrasts in narratives of the KAL and Iran Air incidents. Journal of Communication, 41(4), 6–27. doi: 10.1111/j.1460-2466.1991.tb02328.x
  3. (Listen online) Radiolab. (2008). War of the Worlds: Live at the Fitzgerald Theater. http://www.radiolab.org/2008/mar/24/

further readings

 

Week 13 (April 10-14): Studying media in society

April 10: The study of media effects: Part 3

April 12: Film & the screen society

April 14: Guest speaker: Hemant Shah

Prepared speeches: 15, 16; Response speeches: 1, 2

Discussion: 3, 4; Research reports: 9, 10

DUE: by 5pm on Friday: 1st draft of Essay 2

Required Readings

  1. Maher, J. K., Herbst, K. C., Childs, N. M., & Finn, S. (2008). Racial stereotypes in children’s television commercials. Journal of Advertising Research, pp. 80-93.
  2. Madrigal, A. C. (2013, July 31). The machine zone: This is where you go when you just can’t stop looking at pictures on Facebook. The Atlantic. Retrieved from http://www.theatlantic.com/technology/archive/2013/07/the-machine-zone-this-is-where-you-go-when-you-just-cant-stop-looking-at-pictures-on-facebook/278185/
  3. Suskind, R. (2014, March 7). Reaching My Autistic Son Through Disney. The New York Times. Retrieved from http://www.nytimes.com/2014/03/09/magazine/reaching-my-autistic-son-through-disney.html

further readings

 

Week 14 (April 17 – 21): Exam 2

April 17: The big data revolution in social science

April 19: Review

April 21: Exam 2

No speeches, discussion, or research report this week

Sections WILL meet for peer reviews of papers

DUE: by section: peer review of Essay 2

Quiz #4

 

Week 15 (April 24 – 28): Communication in digital, democratic society

April 24: Who speaks? Democratic medium vs. Myth of digital democracy

April 26: Is there a digital culture?

April 28: Information war

Prepared speeches: 17, 18; Response speeches: 3, 4

Discussion: 5, 6; Research reports: 11, 12

DUE: by 5pm on Friday: Final draft of Essay 2

Quiz #5 

Required readings

  1. Schwartz, M. (2017, January 4). Cyberwar for sale. The New York Times Magazine. Retrieved from http://www.nytimes.com/2017/01/04/magazine/cyberwar-for-sale.html
  2. Spencer, K. A. (2015, August 25). Why the rich love burning man. Retrieved from https://www.jacobinmag.com/2015/08/burning-man-one-percent-silicon-valley-tech/
  3. Tufekci, Z. (2014, February 12). Is the Internet good or bad? Yes. Retrieved from https://medium.com/matter/76d9913c6011

further readings

 

Week 16 (May 1 – 5): Digital media take hold

May 1: Privacy and big data

May 3: Class wrap-up

May 5: No class: University study day

No speeches, discussion, or research report this week

Sections WILL meet to discuss final take-home essay

DUE: by section: Short writing #5

Required readings

  1. Jenkins, H. (2009, February 11). Confessions of an Aca/Fan: Archives: If it doesn’t spread, it’s dead (part one): Media viruses and memes. Retrieved from http://henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html
  2. Kramer, A. D. I., Guillory, J. E., & Hancock, J. T. (2014). Experimental evidence of massive-scale emotional contagion through social networks. Proceedings of the National Academy of Sciences, 111(24), 8788–8790. doi:10.1073/pnas.1320040111
  3. Funk, M. (2016, November 9). The secret agenda of a Facebook quiz. The New York Times. Retrieved from https://www.nytimes.com/2016/11/20/opinion/the-secret-agenda-of-a-facebook-quiz.html?_r=0

further readings

DUE: by 5pm on Tuesday (May 9th): Final take-home essay