Schedule & Readings

Part 1: Media & society

Week1 (Sep 6 & 8): Introduction to the course

Sep 6: Introduction

Sep 8: The media society

No section meeting this week

Readings

  1. Svoboda, E. (2015, January 15). How stories change hearts and brains. Aeon Magazine. Retrieved from http://aeon.co/magazine/psychology/once-upon-a-time-how-stories-change-hearts-and-brains
  2. Shirky, C. (2014, September 9). Why I just asked my students to put their laptops away [Web log post]. Retrieved from https://medium.com/@cshirky/why-i-just-asked-my-students-to-put-their-laptops-away-7f5f7c50f368
  3. Stromberg, J. (2015, March 31). Why you should take notes by hand — not on a laptop. Vox.com. Retrieved from http://www.vox.com/2014/6/4/5776804/note-taking-by-hand-versus-laptop
  4. Christakis, D. (2012, February, 5). How TV affects the brains of young children. Retrieved from https://www.youtube.com/watch?v=v2SdEpHjrjw

 

Week 2 (Sep 11-15): Media & Society

Sep 11: Historical perspective (the effects of media)

Sep 13: Cultivation

Sep 15: Agenda setting

No speeches or discussion this week

Short Writing Assignment #1: DUE in section

Readings

  1. (Listen) Radiolab. (2008). War of the worlds: Live at the Fitzgerald Theater. Radiolab, Podcast Retrieved from http://www.radiolab.org/story/91622-war-of-the-worlds/
  2. (Watch) Media education foundation (2010, February, 18). The mean world syndrome: media as storytellers. Retrieved from https://www.youtube.com/watch?v=ylhqasb1chI
  3. (Read) Lippmann, W. (1922). Chapter1: The world outside and the pictures in our heads. In Public Opinion (pp. 1-32). New York: Harcourt. Online version is available from http://xroads.virginia.edu/~hyper/Lippman/ch01.html

 

Week 3 (Sep 18 – Sep 22): Media & Society

Sep 18: Knowledge gaps

Sep 20: Framing

Sep 22: Priming

Prepared speeches: 1(1), 2(2-3); Response speeches: 17(1), 18(2-3); Discussion: 7(1), 8(2-3)

Quiz #1

Readings

  1. Entman, R. M. (1991). Symposium framing U.S. coverage of international news: Contrasts in narratives of the KAL and Iran Air incidents. Journal of Communication, 41(4), 6–27. doi: 10.1111/j.1460-2466.1991.tb02328.x http://onlinelibrary.wiley.com/store/10.1111/j.1460-2466.1991.tb02328.x/asset/j.1460-2466.1991.tb02328.x.pdf?v=1&t=j7hno4m3&s=c57bead439dc97fd97cfaa0218810a0d69913705
  2. Krauss, S. (2012). Need some extra cash? Try a little altruism. [Web log post]. Retrieved from Psychology Today, https://www.psychologytoday.com/blog/fulfillment-any-age/201212/need-some-extra-cash-try-little-altruism
  3. Nahai, N. (2013). A Website’s design can influence what you buy [Web log post]. Retrieved from Psychology Today, https://www.psychologytoday.com/blog/webs-influence/201304/website-s-design-can-influence-what-you-buy

 

Week 4 (Sep 25-29): Media & Society

Sep 25: Presumed media influence

Sep 27: Hostile media phenomenon

Sep 29: Spiral of silence

Prepared speeches: 3(1), 4(2); Response speeches:11(1), 12(2); Discussion: 9(1), 10(2)

Short Writing Assignment #2: DUE by section (Submitted to Turnitin.com)

Readings

  1. Davison, W. P. (1983). The third-person effect in communication. Public Opinion Quarterly, 47, 1–15.
  2. Vallone, R. P., Ross, L., & Lepper, M. R. (1985). The hostile media phenomenon. Journal of personality and social psychology49(3), 577.

 

Week 5 (Oct 2-6): Media & Society

Oct 2: Global media systems

Oct 4: Global media systems

Oct 6: Global media systems

Prepared speeches: 5(1), 6(2); Response speeches: 7(1), 8(2); Discussion: 11(1), 12(2)

Quiz #2

Readings

  1. Norris, P. & Inglehart, N. (2009). Part of Chapter 1: Is cultural diversity under threat? In Cosmopolitan Communications (pp. 3-21). New York: Cambridge University Press.
  2. Zhao, Y. (2012). Understanding China’s media system in a world historical context. In D. Hallin & P. Mancini (Eds.), Comparing Media Systems Beyond the Western World(pp. 143-176). New York: Cambridge University Press.

 

Part 2: Journalism & Information

Week 6 (Oct 9 – 13): Introduction to Journalism Studies

Oct 9: Journalistic systems

Oct 11: Journalism functions

Oct 13: History of Journalism in the US

Prepared speeches: 7(1), 8(2); Response speeches: 9(1), 10(2); Discussion: 13(1), 14(2)

Short Writing Assignment #3: DUE by section (Submitted to Turnitin.com)

Readings

  1. Curran J. (2005). What democracy requires of the media. In G. Overholser & K. H. Jamieson (Eds), Institutions of American Democracy: The Press (pp. 120-140). New York: Oxford University Press.
  2. Entman, R. (2005). The nature and sources of the news. In G. Overholser & K. H. Jamieson (Eds), Institutions of American Democracy: The Press (pp. 48-65). New York: Oxford University Press.

 

Week 7 (Oct 16 – Oct 20): First Amendment & Midterm

Oct 16: First amendment

Oct 18: Review

Oct 20: Midterm exam

NO SPEECHES THIS WEEK; No section meetings this week

No readings this week

 

Week 8 (Oct 23 – 27): Facts, truth, and values

Oct 23: Norms and practices of American journalism

Oct 25: Truth, facts, values in a pluralistic society

Oct 27: Fact Checking

Prepared speeches: 9(1), 10(2-3); Response speeches: 5(1), 6(2-3); Discussion: 15(1), 16(2-3)

Quiz #3

First draft of Essay 1: DUE by lecture on Wednesday, Oct 25th (Submitted to Turnitin.com) 

Readings

  1. Kovach B. & Rosenstiel T. (2010). Blur Chapters 1 and 3 (p.1-11 and 26-56).
  2. Kovach B. & Rosenstiel T. (2010). Blur Chapters 6 (p.94-120).
  3. Marwick, A. E. (n.d.) Are there limits to online free speech? Retrieved from https://points.datasociety.net/are-there-limits-to-online-free-speech-14dbb7069aec#.q3yfdbje6

 

Week 9 (Oct 30 – Nov 3): Journalism & public life

Oct 30: Journalism & politics

Nov 1: Fake news

Nov 3: Journalism & ethics

Bring to section a copy of your reviews for your peers.

NO SPEECHES THIS WEEK; Sections WILL MEET

No readings this week

 

Week 10 (Nov 6 – 10): Journalism in the 21st century

Nov 6: Social networks and news distribution

Nov 8: New actors in the journalism field

Nov 10: The news gap 

Prepared speeches: 11(1), 12(2-3); Response speeches: 1(1), 2(2-3); Discussion: 17(1), 18(2-3)

Short Writing Assignment #4: DUE by section (Submitted to Turnitin.com)

Final draft of Essay 1: DUE by lecture Friday, Nov 10 (Submitted to Turnitin.com) 

Readings

  1. Shirky, C. (2008). Here comes everybody: The power of organizing without organizations. Penguin. Chapter 1.
  2. Tufekci Z. (2015). Mark Zuckerberg, Let Me Pay for Facebook. Available at: http://www.nytimes.com/2015/06/04/opinion/zeynep-tufekci-mark-zuckerberg-let-me-pay-for-facebook.html?ref=opinion&_r=1
  3. Hermann, J. (2016, August 24). Inside Facebook’s totally insane, unintentionally gigantic hyperpartisan political machine. Retrieved from https://www.nytimes.com/2016/08/28/magazine/inside-facebooks-totally-insane-unintentionally-gigantic-hyperpartisan-political-media-machine.html

 

Part 3: Strategic Communication

Week 11 (April 3 – 7): Studying media in society

Nov 13: Consumer culture

Nov 15: Principles of persuasion

Nov 17: Elaboration likelihood model

Prepared speeches: 13(1), 14(2,3,4); Response speeches: 3(1), 4(2,3,4); Discussion: 1(1), 2(2,3,4)

Quiz #4

Readings

  1. Turow J. (2006). Niche Envy: Marketing Discrimination in the Digital Age. Chapter 1.
  2. Singer, N. (2012, Nov 17). Your online attention, bought in an instant. New York Times. Retrieved from http://www.nytimes.com/2012/11/18/technology/your-online-attention-bought-in-an-instant-by-advertisers.html?pagewanted=all
  3. (ONLINE ONLY: Watch) BBR Channel. (2012, Sept 12). So what is ‘integrated advertising’? [Video] Retrieved from http://www.youtube.com/watch?feature=player_embedded&v=QPr0iRKQ7IM
  4. (ONLINE ONLY: Watch) BBR Channel. (2011, June 2). Decode Jay-Z case study. Retrieved from http://www.youtube.com/watch?v=XNic4wf8AYg&list=PLsjE2CxBHbVoF-50Ry-nJzQeA-6Kt3Zvg

 

Week 12 (Nov 20-22): Introduction to Strategic Communication

Nov 20: Soft power & public diplomacy

Nov 22: The persuaders (http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/)

Nov 24: (THANKSGIVING RECESS)

No section meetings this week. No readings this week

 

Week 13 (Nov 27 – Dec 1): Strategic Communication & Marketing

Nov 27: The subliminal Myth

Nov 29: Understanding Institutions and Roles

Dec 1: Understanding Audiences Social marketing

Prepared speeches: 15(1), 16(2,3); Response speeches: 13(1), 14(2,3); Discussion: 3(1), 4(2,3)

Readings

  1. Moriarty, S., Mitchell, N., & Wells, W. (2011). Advertising: Principles and Practice, 9th Ed., Upper Sadler River, NJ: Prentice Hall. Chapter 1.
  2. The Economist (2015). A brand new game. Retrieved from: http://www.economist.com/news/business/21662543-people-spend-more-time-social-media-advertisers-are-following-them-brand-new-game
  3. LA Times (2015). Taylor Swift doesn’t just use social media for crafty marketing — she’s making true fan connections. Retrieved from: http://www.latimes.com/entertainment/music/posts/la-et-ms-taylor-swift-1989-tour-staples-social-media-20150827-htmlstory.html

Week 14 (Dec 4 – 8): Strategic Communication & Marketing

Dec 4: Media relations

Dec 6: Crisis communications & Reputation management

Dec 8: Social Marketing

Prepared speeches: 17(1), 18(2); Response speeches: 15(1), 16(2); Discussion: 5(1), 6(2)

Quiz #5

First draft of Essay 2: DUE by lecture on Monday, Dec 4 (Submitted to Turnitin.com) 

Readings

  1. Ott, L., & Theunissen, P. (2015). Reputations at risk: Engagement during social media crises. Public Relations Review, 41(1), 97-102. Available at: http://www.sciencedirect.com/science/article/pii/S0363811114001581
  2. Edelman R. et al (2012). Digital communities: Social media in action. Chapter 16 in The Handbook of Strategic Public relations and Integrated Marketing Communications, edited by C.L. Caywood (p. 257-273).

Week 15 (Dec 11 – 13): Digital media take hold

Dec 11: TBA

Dec 13: Opportunities & Challenges – Course wrap-up

Dec 15: Final exam

No speeches or discussion this week; No readings this weak

Sections WILL EXCHANGE peer review exercise but WILL NOT MEET

Short Writing Assignment #5: DUE by section  (Submitted to Turnitin.com)

Final draft of Essay 2: DUE by 8 am on Monday, Dec 18 (Submitted to Turnitin.com) 

Final Exam: December 15, 10:05 a.m. – 12:05 p.m. Location TBA.