Dear Students:

I’m Junhan Chen, a master’s student at J-school. I’m doing a study about selective exposure as my MA thesis. 

I would like to invite you to help me with this study by filling out an online survey. The survey will take about 25 minutes.  Upon your completion of this survey, you will receive extra credit for the course you are recruited from. 

As with any research, your participation is voluntary, and all of the information you give will be kept strictly confidential. To participate in the study, please clock the link either on your phone or laptop: link to survey.

If you have any questions about the study, please contact Junhan Chen at jchen574@wisc.edu. 

Thank you in advance for your participation!

Best regards,

Junhan Chen

Dear students,

You are invited to participate in a research study called “Online Activism Project” which seeks to understand what are the inspirations and motivations for young people to join online social movements (especially hashtag movements).

The study is voluntary, takes about 15 minutes. Our IRB approval id is 2017-1357. If you have any questions, please do not hesitate to contact the researchers, Shreenita Ghosh (ghosh26@wisc.edu) or Ellie Yang (fyang99@wisc.edu) or the principal investigator Doug McLeod (dmmcleod@wisc.edu). If you have any questions about their rights as a research subject, you may contact the Education and Social/Behavioral Science IRB Office at (608) 263-2320.

Link to the survey: http://qeasttrial.co1.qualtrics.com/jfe/form/SV_6JYwJymI5g0gSkB

Thanks.

Please make sure you also read the original assignment sheet carefully, since that should be able to answer most questions. Good luck!

1. How should I cite a magazine advertisement in APA format?

Here is what you will do when you want to cite a magazine ad in the text:
1. Start with the name of the company, followed by a period.
2. List the year and month in parentheses, followed by a period. Place a comma in between the year and month (provide day if known).
3. Provide the title of the advertisement. Place the term “Advertisement” in brackets before the period.
4. List the name of the magazine in italics, followed by volume number and issue number (the volume number should be italicized, and the issue number should appear in parentheses).
5. End your citation with the page number followed by a period.

Here is what you will do when you want to cite a magazine ad in the reference page:
For in-text citation, include the name of the company and year in parenthesis. Separate these elements with commas.

Examples:

a) Advertisements in print from a magazine with known title
Name of Company That Owns the Product. (Year, Month Day of issue which contains the advertisement). Title of advertisement [Advertisement]. Magazine, Volume(Issue) if known, page number advertisement is found on.

In-text: (BMW, 2011)
References: BMW. (2011, June 4). Diesel reinvented [Advertisement]. Fictional Magazine, 7(1), 17.

b) Advertisements in print from a magazine without title
Name of Company That Owns the Product. (Year, Month Day of issue which contains advertisement). [Advertisement for Name of Product being advertised]. Magazine, Volume(Issue) if known, page number advertisement is found on.

In-text: (FedEx, 2011)
References: FedEx. (2011, May). [Advertisement for FedExCup]. Sample Magazine, 5(1), 30.

2.  What is a media kit? How should I cite media kits?
A media kit is a document that provides advertisers and advertising agencies with information on a magazine’s readership, advertising rates, editorial policy, and production requirements. It is designed to convince advertisers that a magazine represents the most cost-effective medium for communicating with a specific target audience. For your research paper, you might want to look at the media kit of the magazine in which your ad appears for information such as circulation statistics and readers profiles. This can help you decide whether the magazine is the smart placement decision given the ad’s strategic goals and target audience.

The APA Style recommends citing media kits as a website with a corporate author.

In-Text: (Name of Company, Year)

Reference: Name of Company. (Year). Title of document. Retrieved from URL [Retrieval Date].

Here are some examples:

In-text: (Jetstar, 2017)
Reference: Jetstar (2017). Media Kit 2017. Retrieved from https://static1.squarespace.com/static/565bb1bae4b04cd6ce9e693e/t/58bf4809b8a79b05f45698d9/1488930860530/Jetstar+Media+Kit_2017.pdf [Accessed 5 April. 2018].

In-text: (National Geographic Magazine, 2018)
Reference: National Geographic Magazine (2018). Media Kit 2018. Retrieved from http://www.nationalgeographic.com/mediakit/pdf/ng-magazine/NGM_Media_Kit_2017.pdf [Accessed 5 April. 2018].

3. Can I pick an ad from any year?
The answer is yes! But picking an older ad would require some more historical research.  For example, you might want to consider the different media environment, both in terms of professional norms or technological conditions, in which advertising professionals operated.

4. Can the ad be an online image?
We don’t recommend it. You need to know what magazine the ad came from, and that’s often difficult to tell online. Ideally, you’d also know if this was a prominently placed ad (for instance, the back cover), since that might guide your research. But if you can find out the magazine, the issue date, and the placement online, we won’t ever know the difference.

Dear Students:

You have received an opportunity to participate in a research study in exchange for 0.5 extra credit in J201. If you choose to participate, you will be asked to complete a survey about media and language. This survey will take you about 20-25 minutes to complete. You will be asked to watch a video, possibly reading some comments, do a word-completion task, and answer questions about your media exposure habits and your reactions to some daily situations. 

Hi students,

You are invited to participate in an online study testing an online database. Our team of researchers is evaluating a database on climate change related issues prior to its launch. We are interested in getting feedback on what specific information or topics should be included in the database, based on people’s interests and opinions. And you could help us! 

And participation in this study will involve viewing some sample content in the database and filling out an online questionnaire. In total, we expect your participation to take approximately 15 minutes.

If you complete the study, your course instructor will grant 0.5 percentage points that will be added to your final score for your participation. To receive the extra credit, you will need to complete this study before March 26^th , 2018.

You can participate in this study from any computer equipped with a Web browser (e.g., Google Chrome, Internet Explorer, or Mozilla Firefox) and a high-speed Internet connection.

To participate in the online study, simply click on the following link and follow the directions: 

https://uwmadison.co1.qualtrics.com/jfe/form/SV_6zZ1uFgnACqGmSF

Once you complete the survey, you can enter your name to receive the extra credit.  All the information you provide will be kept confidential.

If you have any questions about the study, please contact Ran Tao at rtao27@wisc.edu .Thank you in advance for your help with the study! 

Principal researcher, Ran Tao

Sincerely,

Hello students,

I am writing about an opportunity for you to earn extra credit for this course by participating in a study about your perception of a news story.

The survey can be completed online and may be taken on any computer with an Internet connection at a time and location of your convenience. The study will take approximately 15 minutes to complete. You must be 18 or older to be eligible to participate and you will need to complete the survey to receive extra credit points.

If you are interested in participating, you can follow this link: https://uwmadison.co1.qualtrics.com/jfe/form/SV_8AKPCB3kq5OGZNz

Once you complete the survey, you will be directed to a separate survey where you can enter your name and student ID to receive an extra credit.  You will need to complete your participation by March 9th to get credit so, if you plan to participate, please complete the survey this week. All the information you provide will be kept confidential.

If you would like to receive extra credit, but do not want to participate in the study, you may attend an alternate lecture on Wednesday March 14th 12pm-1pm, Vilas 2120. Please note that you cannot receive credit for both—you will get a credit for participating in the study OR attending the lecture.

If you have any concern about the research, please contact Professor Doug McLeod at dmmcleod@wisc.edu or Hyesun Choung at choung2@wisc.edu.

Thank you!