Dear Students:

I’m Junhan Chen, a master’s student at J-school. I’m doing a study about selective exposure as my MA thesis. 

I would like to invite you to help me with this study by filling out an online survey. The survey will take about 25 minutes.  Upon your completion of this survey, you will receive extra credit for the course you are recruited from. 

As with any research, your participation is voluntary, and all of the information you give will be kept strictly confidential. To participate in the study, please clock the link either on your phone or laptop: link to survey.

If you have any questions about the study, please contact Junhan Chen at jchen574@wisc.edu. 

Thank you in advance for your participation!

Best regards,

Junhan Chen

Hi 201 — these are the three resources you’ll need for the exam:

• All exam information and study guide
• The 3 possible in-class essay prompts and grading guidelines
• Tips for preparing for an in-class essay

Please read through these three documents carefully and bring any questions to our review session on Friday, May 4th, during our last lecture. Good luck!

Dear students,

You are invited to participate in a research study called “Online Activism Project” which seeks to understand what are the inspirations and motivations for young people to join online social movements (especially hashtag movements).

The study is voluntary, takes about 15 minutes. Our IRB approval id is 2017-1357. If you have any questions, please do not hesitate to contact the researchers, Shreenita Ghosh (ghosh26@wisc.edu) or Ellie Yang (fyang99@wisc.edu) or the principal investigator Doug McLeod (dmmcleod@wisc.edu). If you have any questions about their rights as a research subject, you may contact the Education and Social/Behavioral Science IRB Office at (608) 263-2320.

Link to the survey: http://qeasttrial.co1.qualtrics.com/jfe/form/SV_6JYwJymI5g0gSkB

Thanks.

Hi guys — as Chris Wells mentioned in lecture on Wednesday, it would be great if you could please upload your video of your prepared speech if you still have it. The videos will be completely detached from your name, not judging you at all, it’s for his work on the General Education Committee and would be super helpful! Here’s the link: https://uwmadison.box.com/s/8ihrqkfxqgg1kos1olx02tbvv2e2f46h

Thanks!

DUE on Thursday, May 3rd by midnight to Turnitin

Choose any political campaign TV ad from the 2016 U.S. presidential elections. You can pick from the primaries or the general election.  We recommend YouTube searches to find examples.

Write a 500-600 word essay that makes any strategic-communication-related argument about the ad that incorporates course concepts and readings. We’ve purposely left this vague: You’ll want to demonstrate that you can analyze a TV ad but more importantly, that you can come up with your own creative approach to writing an essay, which includes a thesis and supporting evidence. Think about the evidence you might draw on from all course material. Think about the judgment you’ve developed over the last five papers in terms of what makes a good essay with a strong thesis. Then trust your judgment!

Requirements:

• 500-600 words
• Times New Roman, 12pt font, double-spaced
• A title
• A clearly stated thesis that is underlined in your text
• Evidence to support your thesis
• At least two sources (readings or lectures)
• APA style for in-text citations and reference list
• A heading that is formatted like this at the top-left of your paper and has all the same components:

Annie McStudent
J201 – Section 307
February 22, 2018
Word Count: 565

Please make sure you also read the original assignment sheet carefully, since that should be able to answer most questions. Good luck!

1. How should I cite a magazine advertisement in APA format?

Here is what you will do when you want to cite a magazine ad in the text:
1. Start with the name of the company, followed by a period.
2. List the year and month in parentheses, followed by a period. Place a comma in between the year and month (provide day if known).
3. Provide the title of the advertisement. Place the term “Advertisement” in brackets before the period.
4. List the name of the magazine in italics, followed by volume number and issue number (the volume number should be italicized, and the issue number should appear in parentheses).
5. End your citation with the page number followed by a period.

Here is what you will do when you want to cite a magazine ad in the reference page:
For in-text citation, include the name of the company and year in parenthesis. Separate these elements with commas.

Examples:

a) Advertisements in print from a magazine with known title
Name of Company That Owns the Product. (Year, Month Day of issue which contains the advertisement). Title of advertisement [Advertisement]. Magazine, Volume(Issue) if known, page number advertisement is found on.

In-text: (BMW, 2011)
References: BMW. (2011, June 4). Diesel reinvented [Advertisement]. Fictional Magazine, 7(1), 17.

b) Advertisements in print from a magazine without title
Name of Company That Owns the Product. (Year, Month Day of issue which contains advertisement). [Advertisement for Name of Product being advertised]. Magazine, Volume(Issue) if known, page number advertisement is found on.

In-text: (FedEx, 2011)
References: FedEx. (2011, May). [Advertisement for FedExCup]. Sample Magazine, 5(1), 30.

2.  What is a media kit? How should I cite media kits?
A media kit is a document that provides advertisers and advertising agencies with information on a magazine’s readership, advertising rates, editorial policy, and production requirements. It is designed to convince advertisers that a magazine represents the most cost-effective medium for communicating with a specific target audience. For your research paper, you might want to look at the media kit of the magazine in which your ad appears for information such as circulation statistics and readers profiles. This can help you decide whether the magazine is the smart placement decision given the ad’s strategic goals and target audience.

The APA Style recommends citing media kits as a website with a corporate author.

In-Text: (Name of Company, Year)

Reference: Name of Company. (Year). Title of document. Retrieved from URL [Retrieval Date].

Here are some examples:

In-text: (Jetstar, 2017)
Reference: Jetstar (2017). Media Kit 2017. Retrieved from https://static1.squarespace.com/static/565bb1bae4b04cd6ce9e693e/t/58bf4809b8a79b05f45698d9/1488930860530/Jetstar+Media+Kit_2017.pdf [Accessed 5 April. 2018].

In-text: (National Geographic Magazine, 2018)
Reference: National Geographic Magazine (2018). Media Kit 2018. Retrieved from http://www.nationalgeographic.com/mediakit/pdf/ng-magazine/NGM_Media_Kit_2017.pdf [Accessed 5 April. 2018].

3. Can I pick an ad from any year?
The answer is yes! But picking an older ad would require some more historical research.  For example, you might want to consider the different media environment, both in terms of professional norms or technological conditions, in which advertising professionals operated.

4. Can the ad be an online image?
We don’t recommend it. You need to know what magazine the ad came from, and that’s often difficult to tell online. Ideally, you’d also know if this was a prominently placed ad (for instance, the back cover), since that might guide your research. But if you can find out the magazine, the issue date, and the placement online, we won’t ever know the difference.

Dear Students:

You have received an opportunity to participate in a research study in exchange for 0.5 extra credit in J201. If you choose to participate, you will be asked to complete a survey about media and language. This survey will take you about 20-25 minutes to complete. You will be asked to watch a video, possibly reading some comments, do a word-completion task, and answer questions about your media exposure habits and your reactions to some daily situations.